You have a growing business and less time. Because your business has grown and expanded you no longer have the time to mess with online ads and websites. You set out to find a good marketing company that you can hire to take the burden off your shoulders. We are going to give you 3 great tips that will help you find the best small business marketing companies in Marlton NJ.
Small Business Marketing Companies in Marlton NJ
Hiring the right marketing company can be a tall order. There are many that will show you a great plan but then put no hours or manpower into your business. There are marketing companies whose main goal is sales. They just need to sell and onboard as many clients as possible because the churn is so high. This happens a lot with bigger marketing companies. This brings us to our first tip for hiring a great marketing company.
Do your research
This sounds like a no brainer and super obvious right? This is something that rarely happens when small business hire marketing companies. Small business owners are busy and don’t have the time to research thoroughly. If the business is growing and has employees running operations, the likelihood of an employee doing the correct research is also small.
Get a list of businesses and projects the marketing company has worked for. Call them and ask questions. This can be tricky because companies will give you a list of clients that love them. I’m sure you do the same thing with your business. You aren’t going to give a potential client your worst clients phone number.
Check reviews online. Google local, Facebook, and Yelp can be good places to look. One or two bad reviews usually don’t mean that much. If you see a trend though that can be a warning flag.
Is the Marketing Company Selling You Overblown Results
Does the marketing company tell it like it is and are they up front with you? Or are they aggressively selling you on products and crazy results? A good marketing company gets good results. We use a many different techniques combined to put together a good marketing plan. Be wary if a company is really pushing one product that almost sounds like a magic bullet.
If you feel like you are being oversold on crazy results or a product, you probably are. Right now the hot new thing is Geofencing and hyper local targeting. before that it was Facebook ads. These can be used in certain situations as part of a more inclusive plan.
Get 3 or 4 different opinions. You will notice trends when shopping around. The first marketing company might tell you that you need a new website before they can do anything for you. This might be true, but if only one company out of 4 tells you that, you might not really need it.
When comparing companies you can really get a feel for the ones that are just trying to sell and the ones who really know what they are doing. Sometimes the smaller marketing companies with a couple people are far more effective and have much better customer service than the big companies.
A good reason to shop around is that each marketing company usually specializes in certain areas. Some are better at social media marketing, others are better at digital ads, and some specialize in SEO and SEM. You have to figure out what direction you would like to go. We believe in SEO while using social media marketing and SEM to support it.
If you have any questions about digital marketing we would love to talk to you and answer them. We are one of the small business marketing companies in Marlton NJ. We do not do high pressure sales, most of our business is from referrals. If you have a question about anything at all send us a message and we will help you out in anyway we can.