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Small Business Marketing Marlton NJ

Small business marketing marlton njThe Marlton NJ area is a hub of established business and has a thriving economy. Marlton is a stones throw from Philadelphia. Small businesses that do work in Philly are based in and around Marlton. The competition for a small business in Marlton is fierce. It takes smart marketing and a great product and service to stand out. If you need to grow your business then keep reading for our view on small business marketing in Marlton NJ.

These strategies that we are going to go over will help your business increase leads and sales in Marlton NJ. We will look at some smart marketing techniques and some areas you need to stay away from. There are a lot of shiny toys in the world of digital marketing and it is easy to always reach for the newest platform.

Small Business Marketing Marlton NJ

Digital marketing can be confusing. The digital marketing world is a highly competitive space and there are many small business marketing companies. There are different platforms that are competing to have you spend your money with them as well. They promise amazing returns and get rich quick mentality if you use their product. How many spam calls do you get a day? From yelp, Google, and whatever other lead generation service is in your industry, not to mention spam emails and texts. If you are a small business owner I guarantee you are tired of all the spam asking you to buy ads on their platform.

It can be overwhelming and annoying. With all the noise coming at you how do you decide on what services are worth it? We run into small business owners everyday who are tired of dealing with it. So today we are going to lay it out for you and tell you what are the best places to market your business online.

Facebook

Everyone has a Facebook right? So it makes sense that you use Facebook ads. This is the common thought. But there are a few variables that may make this a bad idea. What’s your service or product? Can you display it in a visually attractive way? Before you say “no, my product is boring”, think about what Geico and Progressive do with insurance. Most businesses if they are creative can show their boring product in an appealing way.

We personally believe Facebook can be useful. But not necessarily the best option for marketing. People are not using Facebook to look for businesses. The main goal of Facebook is to follow family and friends. It is a social setting, like a big open house. Imagine if you went to an open house where you walked around and handed out flyers to everyone in attendance. It would be annoying right? People aren’t there to have a flyer shoved in their face, they want to party and socialize.

When we use Facebook to advertise businesses we use it like a billboard. We want to stay visible. We know people aren’t actively looking for our service but in the future they might need us and we need to be the first company they think of. That is what Facebook does. If our content and ads are entertaining and not annoying, our friends and family won’t block us. And when the time is right we are the last company they saw.

Don’t think Facebook is a magic bullet. It is harder to run effective ads on Facebook than other platforms. You have to get in front of the right audience at the right time. Then you have to change their mind with great content. Then convince them to switch from a scrolling passive mindset to a buying mindset. Not an easy task.

Google Ads

Spoiler alert. We believe this is the best option if you are paying for ads online. Unlike Facebook people are using Google specifically to search for things. They are primed and ready to buy if they are searching for what your business does. No one searches “the best web designer near me” if they aren’t actively looking for a web designer to contact.

One drawback of using Google ads are the price of ads. They are a little higher than Facebook or other social platforms. The price difference isn’t enough to make us not use them though. Especially after seeing the results. If you wan’t quick qualified leads Google ads are where you should start.

There are different options inside of Google ads you can use. You can advertise on youtube, on the search platform, and in their ad network. We have found the search ads to be most effective. By now I’m sure you know why. Here is a tutorial we found on how to set up a Google ads campaign.

People searching on Google click on the ads %60 of the time. The organic results get the other %40 of the clicks. This is why we push content marketing so hard.

Content Marketing

What is content marketing? Think of it as blogging about your industry and teaching potential clients about what you do. That is content marketing. This blogpost is content marketing. We are giving you content and in return you have found our company and know who we are. It also builds trust with potential clients.

Content marketing is the most effective form of marketing. It does take the longest to grow and implement making it a long term strategy. The great thing about content marketing is that it is visible forever. When you are paying for ads, as soon as you stop paying they disappear. Content marketing grows stronger with time and always is visible.

Combining content marketing with Google ads is a deadly strategy. You are covering the short term with the ads and have a chance at %60 of the traffic. Meanwhile you are building for the long term with your content to have a shot at the other %40 of the traffic. We absolutely recommend this strategy for all small businesses in Marlton NJ.

Can You Geofence in Marlton NJ

This is THE shiny new toy in digital marketing. It can be useful in very specific circumstances. Geofencing can work if you have a lot of foot traffic in a condensed area. There are companies dedicated to geofencing. It is still a new technology. Used correctly goefencing can be an effective form of digital marketing.

What is Geofencing

Geofencing allows you to draw a “fence” around a location and then target cell phones and computers in that area with offers and ads. It works well in cities and highly populated areas. A good rule is to keep the area small. You should be within a 5 minute walk. This is a good strategy if you have a store front and can give discounts and offers.

Geofencing has grown recently with the popularity of the smart phone. More and more users using location based services. The percent of mobile users using location based services is still low, at %30. I’m sure that will grow in the future. For now geofencing is a cool option if you have some extra marketing budget to play with. We recommend sticking with the tried and true.

If you have any questions on digital marketing your small business in Marlton NJ. Send us an email. Even if you have a quick question. We will be glad to give you some advice and point you in the right direction!

These are all the areas we service in New Jersey with web design and SEO:

Absecon
Allamuchy-Panther Valley
Allendale borough
Allenhurst borough
Allentown borough
Allenwood
Alloway
Alpha borough
Alpine borough
Andover borough
Annandale
Asbury Park
Ashland
Atlantic City
Atlantic Highlands borough
Audubon borough
Audubon Park borough
Avalon borough
Avenel
Avon-by-the-Sea borough
Barclay-Kingston
Barnegat
Barnegat Light borough
Barrington borough
Bay Head borough
Bayonne
Beach Haven borough
Beach Haven West
Beachwood borough
Beatyestown
Beckett
Belford
Belleville
Bellmawr borough
Belmar borough
Belvidere
Bergenfield borough
Berkeley Heights
Berlin borough
Bernardsville borough
Beverly
Blackwood
Bloomfield
Bloomingdale borough
Bloomsbury borough
Bogota borough
Boonton
Bordentown
Bound Brook borough
Bradley Beach borough
Branchville borough
Brass Castle
Bridgeton
Brielle borough
Brigantine
Brooklawn borough
Browns Mills
Brownville
Budd Lake
Buena borough
Burlington
Butler borough
Caldwell borough
Califon borough
Camden
Cape May
Cape May Court House
Cape May Point borough
Carlstadt borough
Carneys Point
Carteret borough
Cedar Glen Lakes
Cedar Glen West
Cedar Grove
Cedarville
Chatham borough
Cherry Hill Mall
Chesilhurst borough
Chester borough
Clark
Clayton borough
Clearbrook Park
Clementon borough
Cliffside Park borough
Cliffwood Beach
Clifton
Clinton
Closter borough
Collings Lakes
Collingswood borough
Colonia
Concordia
Corbin City
Country Lake Estates
Cranbury
Crandon Lakes
Cranford
Cresskill borough
Crestwood Village
Dayton
Deal borough
Demarest borough
Diamond Beach
Dover
Dover Beaches North
Dover Beaches South
Dumont borough
Dunellen borough
East Brunswick
East Freehold
East Newark borough
East Orange
East Rutherford borough
Eatontown borough
Echelon
Edgewater borough
Edison
Egg Harbor City
Elizabeth
Elmer borough
Elmwood Park borough
Elwood-Magnolia
Emerson borough
Englewood
Englewood Cliffs borough
Englishtown borough
Erlton-Ellisburg
Erma
Essex Fells borough
Estell Manor
Ewing
Fairfield
Fair Haven borough
Fair Lawn borough
Fairton
Fairview borough
Fairview
Fanwood borough
Far Hills borough
Farmingdale borough
Fieldsboro borough
Flemington borough
Florence-Roebling
Florham Park borough
Folsom borough
Fords
Forked River
Fort Dix
Fort Lee borough
Franklin borough
Franklin Lakes borough
Freehold borough
Frenchtown borough
Garfield
Garwood borough
Gibbsboro borough
Gibbstown
Glassboro borough
Glendora
Glen Gardner borough
Glen Ridge borough
Glen Rock borough
Gloucester City
Golden Triangle
Great Meadows-Vienna
Greentree
Guttenberg
Hackensack
Hackettstown
Haddonfield borough
Haddon Heights borough
Haledon borough
Hamburg borough
Hammonton
Hampton borough
Harrington Park borough
Harrison
Harvey Cedars borough
Hasbrouck Heights borough
Haworth borough
Hawthorne borough
Heathcote
Helmetta borough
High Bridge borough
Highland Lake
Highland Park borough
Highlands borough
Hightstown borough
Hillsdale borough
Hillside
Hi-Nella borough
Hoboken
Ho-Ho-Kus borough
Holiday City-Berkeley
Holiday City South
Holiday Heights
Hopatcong borough
Hopewell borough
Interlaken borough
Irvington
Iselin
Island Heights borough
Jamesburg borough
Jersey City
Keansburg borough
Kearny
Kendall Park
Kenilworth borough
Keyport borough
Kingston
Kinnelon borough
Lakehurst borough
Lake Mohawk
Lake Telemark
Lakewood
Lambertville
Laurel Lake
Laurel Springs borough
Laurence Harbor
Lavallette borough
Lawnside borough
Lawrenceville
Lebanon borough
Leisure Knoll
Leisuretowne
Leisure Village
Leisure Village East
Leisure Village West-Pine Lake Park
Leonardo
Leonia borough
Lincoln Park borough
Lincroft
Linden
Lindenwold borough
Linwood
Little Falls
Little Ferry borough
Little Silver borough
Livingston
Loch Arbour village
Lodi borough
Long Branch
Longport borough
Long Valley
Lyndhurst
McGuire AFB
Madison borough
Madison Park
Magnolia borough
Manahawkin
Manasquan borough
Mantoloking borough
Manville borough
Maplewood
Margate City
Marlton
Matawan borough
Mays Landing
Maywood borough
Medford Lakes borough
Mendham borough
Mercerville-Hamilton Square
Merchantville borough
Metuchen borough
Middlesex borough
Midland Park borough
Milford borough
Millburn
Millstone borough
Milltown borough
Millville
Monmouth Beach borough
Monmouth Junction
Montclair
Montvale borough
Moonachie borough
Moorestown-Lenola
Morganville
Morris Plains borough
Morristown
Mountain Lakes borough
Mountainside borough
Mount Arlington borough
Mount Ephraim borough
Mullica Hill
Mystic Island
National Park borough
Navesink
Neptune City borough
Netcong borough
Newark
New Brunswick
New Egypt
Newfield borough
New Milford borough
New Providence borough
Newton
North Arlington borough
North Beach Haven
North Brunswick Township
North Caldwell borough
North Cape May
Northfield
North Haledon borough
North Middletown
North Plainfield borough
Northvale borough
North Wildwood
Norwood borough
Nutley
Oakhurst
Oakland borough
Oaklyn borough
Oak Valley
Ocean Acres
Ocean City
Ocean Gate borough
Ocean Grove
Oceanport borough
Ogdensburg borough
Old Bridge
Old Tappan borough
Olivet
Oradell borough
Orange
Oxford
Palisades Park borough
Palmyra borough
Paramus borough
Park Ridge borough
Passaic
Paterson
Paulsboro borough
Peapack and Gladstone borough
Pemberton borough
Pemberton Heights
Pennington borough
Pennsauken
Penns Grove borough
Pennsville
Perth Amboy
Phillipsburg
Pine Beach borough
Pine Hill borough
Pine Ridge at Crestwood
Pine Valley borough
Pitman borough
Plainfield
Plainsboro Center
Pleasantville
Point Pleasant borough
Point Pleasant Beach borough
Pomona
Pompton Lakes borough
Port Monmouth
Port Norris
Port Reading
Port Republic
Presidential Lakes Estates
Princeton borough
Princeton Junction
Princeton Meadows
Princeton North
Prospect Park borough
Rahway
Ramblewood
Ramsey borough
Ramtown
Raritan borough
Red Bank borough
Ridgefield borough
Ridgefield Park village
Ridgewood village
Ringwood borough
Rio Grande
Riverdale borough
River Edge borough
Riverton borough
River Vale
Rochelle Park
Rockaway borough
Rockleigh borough
Rocky Hill borough
Roosevelt borough
Roseland borough
Roselle borough
Roselle Park borough
Rosenhayn
Rossmoor
Rumson borough
Runnemede borough
Rutherford borough
Saddle Brook
Saddle River borough
Salem
Sayreville borough
Scotch Plains
Sea Bright borough
Seabrook Farms
Sea Girt borough
Sea Isle City
Seaside Heights borough
Seaside Park borough
Secaucus
Sewaren
Shark River Hills
Shiloh borough
Ship Bottom borough
Shrewsbury borough
Silver Ridge
Society Hill
Somerdale borough
Somerset
Somers Point
Somerville borough
South Amboy
South Belmar borough
South Bound Brook borough
South Orange
South Plainfield borough
South River borough
South Toms River borough
Spotswood borough
Springdale
Springfield
Spring Lake borough
Spring Lake Heights borough
Stanhope borough
Stockton borough
Stone Harbor borough
Stratford borough
Strathmere
Strathmore
Succasunna-Kenvil
Summit
Surf City borough
Sussex borough
Swedesboro borough
Tavistock borough
Teaneck
Tenafly borough
Teterboro borough
Tinton Falls borough
Toms River
Totowa borough
Trenton
Tuckerton borough
Turnersville
Twin Rivers
Union
Union Beach borough
Union City
Upper Saddle River borough
Ventnor City
Vernon Valley
Verona
Victory Gardens borough
Victory Lakes
Villas
Vineland
Vista Center
Waldwick borough
Wallington borough
Wanamassa
Wanaque borough
Waretown
Washington borough
Washington Township
Watchung borough
Wayne
Wenonah borough
West Belmar
West Caldwell
West Cape May borough
Westfield
West Freehold
West Long Branch borough
West Milford
West New York
West Orange
West Paterson borough
Westville borough
West Wildwood borough
Westwood borough
Wharton borough
White Horse
White House Station
White Meadow Lake
Whitesboro-Burleigh
Whittingham
Wildwood
Wildwood Crest borough
Williamstown
Woodbine borough
Woodbridge
Woodbury
Woodbury Heights borough
Woodcliff Lake borough
Woodlynne borough
Wood-Ridge borough
Woodstown borough
Wrightstown borough
Wyckoff
Yardville-Groveville
Yorketown

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