609-214-7137 - Email - Websites and SEO for small business

Why Website Design is so Important for Small Business Marketing

Website Design in NJMost small businesses have some form of a website. Not all of them are good. I would say most websites are designed poorly. We are going to go over some points on why website design in NJ is so important for your business. The statistics on small business websites are shocking. Here are some from an article by Espresso.digital

  • Over one quarter (29%) of small businesses do not have a website (down from nearly half in 2016)

  • 17% of all small business websites are not in compliance with Google’s Mobile-Friendly Algorithm of 2015

  • 79% of all small business websites claim their websites are mobile-friendly and will render successfully on mobile devices or smartphones

  • According to Google, the majority of searches come from mobile devices, even if a desktop is available

  • 51% of all small businesses use in-house staff to maintain their website, 40% use a freelancer or consultant, 38% use a DIY website builder, and 31% use a web design agency

  • 23% of small business websites get updated less than once a year

  • 30% of small businesses with a web presence generate more than 25% of their revenue online

  • 70% of small business websites have no call to action

  • 68% don’t have an email address on the homepage

  • 50% of online sales are lost when visitors can’t find content

  • 82% of small business websites don’t have social media accounts

  • 91% of customers have visited a store because of an online experience

  • 37% use the Internet to find a store at least once per month

  • According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day

  • Of the small businesses that have websites, 69% of them are having annual sales of $1,000,000 – $2,490,000

Crazy right? With a great website design and good marketing you could be on the winning side of these stats. You aren’t competing agains hundreds of other businesses online. Sometimes you aren’t competing with anyone and you own the whole space. One way to own the front page on google is with using Youtube which you can see my post about here.

Website Design in NJ

As website designers in NJ we see it every day. A small business owner will tell us that websites don’t work. When we take a look at their website and run some tests on it we can understand why they think that. It is rare to see a good website, it is a sad state of affairs. When you search for something online only the top 5 search results are good sites. The other 95 in the top 100 search results aren’t. That’s a huge gap.

It’s good news for many business owners. There are so many bad websites that you are only competing against a few. The playing field is still not crowded, especially on a local level in NJ. Let’s look at what is included in a great website design in NJ.

1. Speed

A great website design will load lightning fast. It needs to load on all different devices and on all different internet speeds. A fast light website is one of the biggest factors in a successful website.

with internet speeds advancing people are getting accustomed to faster speeds. If a site doesn’t load in 3 seconds they have already clicked the back button. Google tracks this and will penalize you in search result rankings for this.

 2. Visuals

A good website will look and feel good. You instinctively know when a site has a good or bad design. When you go to a website it will give you a feeling. If it has bad graphics and is designed bad it will make you want to leave.

website design company njWhen everything works together and the flow of the site is right it will make your visitors want to stay. You may not realize it at the time but a good design makes your visit pleasant and enjoyable. Trust your web designer and try not to add in junk that is not needed.

If it is not vital to a page then kill it. Just cause you saw a moving graphic on another site does not mean you need one on yours. You don’t know the numbers on other sites. For all you know that graphic is killing their bounce rate and does not convert any leads.

Less is more when it comes to a good website design. Trying to cram everything on web pages stresses out a visitor. A clean and simple design does wonders. Think of a room, do you like going into a room that is clean and tidy or a room that is a mess and has clutter everywhere? It’s the same with websites.

3. Navigation

Navigation piggybacks off the last point. Your site needs to have easy and organized navigation. A confusing navigation makes it hard on visitors. Anything even the slightest bit hard to figure out will lead to visitors leaving quickly.

Everything needs to be organized perfectly. This also helps Google rank your site. If your site is confusing for Google they will assume it is also confusing for humans and rank you lower. Speaking of ranking lets get into the fun stuff. SEO.

4. SEO

This is where most website designers fail. The average designer doesn’t consider how the website design affects the search engine optimization. If they do offer SEO services they charge separately for it. We actually offer the SEO as our main product and then the website comes with it.

Imagine buying a car and then being told the tires don’t come with the car. If you want the tires they are an extra fee. That doesn’t make sense but it’s what most web design companies in NJ do.

You NEED proper SEO if your site is going to work for you. If you don’t have SEO you should not have a site. No one will ever see it. You will spend time and money on a great web design that will never see the light of day.

More info on Website Design in NJ

This post just scratches the surface of why you need a great website design. We touched on the 4 main points of a great design.

  • Speed
  • Visuals
  • Navigation
  • SEO

We could expand so much more on all the little aspects of good SEO. Once you have a good design SEO becomes the most important thing. There are so many factors on and off your website that affect the SEO that we don’t have the space to go into them here. We will be expounding on SEO in future posts.

If you have any questions on website design in NJ shoot us a message. We will respond quickly. Even if you just want us to run a test on your site and see how it performs. We will be happy to do that for you for free.

Our website design is SEO first then design second. Actually we look at both equally as we design a website. We are very proud of the quality of work we provide and we do not charge separately for web design and SEO. All our websites are built around white hat SEO practices. We would love to talk to you about how we can help your business succeed online!

Leave a Reply

Close Menu