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How to write blog posts for real estate agents – Podcast E 4

Its time to finally put pen to paper, where the rubber meets the road. You sit down to write your first post and… nothing. You blank out. Don’t know where to start? Well then this post is exactly for you! Once you have a writing system down and know how to set up a blog post you will be flying through posts. It all comes down to planning, just like every other step. When you know how to properly prepare it will make your writing so much easier. Lets get into it and go over the steps on how to write blog posts for real estate agents!

How to Write Blog Posts for Real Estate Agents

How to Write Blog Posts for Real Estate Agents

Have a plan. And that plan is easy know how you are setting up the post. Usually you have an Intro, Body with 3 points or so, and an outro with a call to action. Thats it. Super easy. Once you have a little experience under your belt you will get a feel for it and start experimenting with the layout of the posts. You could do lists, stories, maybe a post with only one point. Now there are a few tricks that will help you complete this.

In a perfect world you want to hit 1100-2100 words. If you just look at those numbers that can be daunting, especially if you aren’t a good writer. But let’s break it down into bite size chunks. If your intro is 100 words, your paragraphs and points are 300 each and your outro is 100. Thats already 1,100 words right there. Once you start writing, especially about something you love, you will find that you can write a lot more than you think you can.

Make sure you use the correct headings.

When you open a new post in WordPress you want to fill in the title. That is your H1, do not use H1 on any other heading in your post. In my previous post we talked a little about headings. You do not want more than one H1 in a post. In this post as an example, above you will see the heading “How to write blog posts for real estate agents”. That is my H2 with is a main point. Under that I can have sub points if I want and those will be labeled as H3’s. You can have roughly three H3’s under an H2. So your post will look like this.








You can have any combinations of H3’s. You can use H2, H2, H2 with no H3’s and be fine. Don’t get too hung up on it though if you don’t completely understand it yet. Just start writing. Thats the important thing.

Use Stories In Your Blog Posts

As a real estate agent think about exactly who your post is targeting. Are you targeting first time young home buyers looking to start a family? Or a retired couple that is looking to downsize later in life. Once you know who you are targeting you can create stories that emotionally connect with that demographic.

You could tell a story about a retired couple looking for the perfect house you helped them find. They needed a smaller place but also needed something big enough that they can host their whole family during the holidays. Last year it was really hard trying to get their family all together and they didn’t have the room so they had to go to one of their kids house for Christmas, breaking a long family tradition. This was especially hard on them because for years they always hosted Christmas and it was the one time a year they saw their family together…

Stories help you connect with your audience on an emotional level and people buy based off emotion. Use them as much as you can.

Use Good Photos in Your Blog Posts

This is one thing that is often overlooked by many people. It’s not hard to use good photos. If you don’t want to take your own photos or pay for a service like Shutterstock, go to Pixabay or Unsplash. These sites offer usable photos for free. They aren’t as good as Shutterstock but they work just fine if you sort through them and pick the best ones. There are also sites like Canva you can use to make great looking graphics. They have pre-made templates to use and I would suggest taking advantage of it. I made the feature cover photo on this post in Canva. Give your blog a branded professional feel. Photos and graphics go a long way to make that happen.

When you add your photos and graphics don’t forget to fill in the Alt tags with your keyword. I’ll touch on that next post when I explain all the SEO things you need to do after writing the text.

Blog Post Close

As you write your closing you want to emphasize the main pain point and solution. Of course the solution is to hire you as the readers real estate agent. You want to directly ask for them to contact you. On every post you want all of your contact info.

One little extra tip is to do some little videos of yourself. I will probably do a whole post on this later but it is incredibly powerful. Especially as a real estate agent it gives potential clients a way to see you and for you to give a great impression. Just a quick little intro video. “Hi I’m _____ and I’m really excited you found my blog. I hope you found it useful and if you have any questions about anything at all please give me a call. Thanks!”. Something quick and easy like that would work wonders.

Wow I just looked at my word count and I’m at 950 words up to this point. See how easy this is? And I am a horrible writer. If you’ve made it this far I guess I must be doing a little better.

If you have any questions on writing a blog just send me a message and I will definitely help you out. I offer different levels of coaching and content marketing for real estate agents if you are interested. My packages go from coaching all the way up to running everything for you including the content. We have so amazing content writers on our team and we have no problem coming up with a complete plan and content for you.

Don’t forget to subscribe and listen to the podcast and let me know what you think in the comments! See you next week.

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